Asetpedia.id as a Start-Up Based Technology Benchmarking Innovation for Beginning Companies in the North Sumatera Region

In the current era of globalization, the development of information technology will be able to increase business activities both locally and internationally. This is marked by the emergence of several companies that are just developing and offering products or services that have never been offered to the market, known as start-ups. The number of digital start-ups in North Sumatra has grown significantly. However, the development of local start-ups in North Sumatra Province has experienced many failures and some have made major changes to the business models that have been developed because of the demands of very unstable market competition. Asetpedia.id is a company engaged in finance, which is a management platform service provider, analysis and prediction of various financial instruments. Such as managing various stock price data, cryptocurrency, commodities such as precious metals to forex. Asetpedia aims to provide a digital platform that makes it easy for investors and traders who want a detailed and accurate analysis of the latest market conditions and want a platform that helps asset portfolio management consisting of several types of trading and investment instruments. Asetpedia.id can be used as a benchmark for other start-ups in North Sumatra province to be able to build a modern start-up product business based on technology and artificial intelligence to win the start-up business competition in the era of globalization.