PENGARUH E-WOM, HARGA TIKET DAN PREFERENSI WISATAWAN TERHADAP MINAT BERKUNJUNG WISATAWAN PADA PANTAI MANGROVE

This research aims to determine the influence of E-WOM, ticket prices and tourist preferences on tourist interest in visiting. The research method used is a quantitative method using SPSS 25.00 for Windows which was collected from the results of distributing questionnaires to 96 respondents. The analytical method used in this research uses instrument tests, namely validity and reliability tests. Classic assumption tests are normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, coefficient of determination analysis (R2), hypothesis tests namely T test and F test. The results of SPSS in this research are that the E-wom variable influences tourist interest in visiting. , the ticket price variable influences tourists' interest in visiting, the tourist preference variable does not influence tourists' interest in visiting, and Ewom, ticket prices and tourist preferences simultaneously influence tourists' interest in visiting.