PENGARUH PROMOSI, HARGA DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN BOMBOLONI KOTA TEBING TINGGI

This study aims to determine the Influence of Promotion, Price and Consumer Attitudes on Purchasing Decisions in Tebing Tinggi City. The research method used is quantitative with the help of SPSS version 25.00 which is collected from
the results of distributing questionnaires to consumers - consumers of Bomboloni Tebing Tinggi City. The analysis method used in this study is using instrument tests, namely validity and rehabilitation tests. Classic assumption tests are normality tests, multicollinearity tests, heteroscedasticity tests, multiple regression analysis, determination coefficient analysis (R2), hypothesis tests are T tests, and F tests. The results of SPSS in the study are that the Promotion Variable does not affect Purchasing Decisions, Prices affect Purchasing Decisions, and Consumer
Attitudes affect Purchasing Decisions. The influence of promotions, prices, and consumer attitudes simultaneously affect purchasing decisions.